Three products in one. Your wash day just got simpler.
Coils and zig-zag patterns are drier, thirstier, and more prone to shrinkage than looser curl types. They usually need a leave-in, a styling product, and a hold product layered together just to get the job done. DEFINE does all three in a single step. Inspired by the rhythm of woven Mezzo fabric, this silicone-free cream uses avocado oil and squalane to detangle, define, and lock in lasting hold with intense moisture. No heaviness, no crunch, no product stack required. Just defined, elongated, deeply moisturized curls that move the way they're supposed to.
Who is it for?
- Hair Type: Medium, Thick
- Hair Texture: Curly, Coily
- Hair Concerns: Curl Definition, Frizz, Dryness
Key Ingredients:
- Avocado Oil: A potent source of omega-rich oils and antioxidants that protects hair from UV and environmental damage, moisturizes the scalp, promotes healthy hair growth, adds shine, and prevents breakage.
- Squalane: A lightweight, fast-absorbing emollient that deeply moisturizes without greasiness, improves elasticity, and adds a smooth, natural finish.
- Cupuaçu Seed Butter: A highly absorbent butter that conditions and hydrates hair, improves elasticity, and helps protect against humidity-induced frizz.
- Organic Argan Oil: A rich source of vitamins, minerals, and antioxidants that hydrates and softens hair, increases elasticity, prevents breakage, and boosts shine.
- Defines curls without crunch, flaking, or heaviness
- Lightweight, alcohol-free formula suitable for all curl patterns
- Hydrates and nourishes curls with baobab seed protein and castor oil
- Adds shine and volume for a natural, radiant curl finish
Apply on wet hair for defined curls, then let air dry or diffuse.
Water (Aqua/Eau), Maltodextrin/VP Copolymer, PVP, Triethanolamine, Glyceryl Acrylates/Acrylic Acid Copolymer, Polysorbate-20, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Sorbitol (Sugar Based), Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata (Baobab) Seed Protein, Glycerin, Ethylhexylglycerin, Panthenol (Pro-Vitamin B5)
- Sulfate Free
- Paraben Free
- Phthalate Free
- Gluten Free
- Vegan
- Fragrance Free
- Dye Free
- Leaping Bunny Certified - Cruelty Free
- Certified American Made Beauty™
- Created in a solar-powered lab
