About SEVEN

Elevating the Fabric of Hair.™

Our Philosophy

Every stylist knows that hair behaves like fabric. SEVEN was built around that truth.

Elevating the fabric of hair means elevating the work of the stylist. We approach hair as the artistic medium of the stylist's craft, which means the products touching it have to be high-performance, feel premium in hand, and stand for something the professional is proud to carry.

Our seven collections are each named after a fine fabric and formulated to address a specific hair need, making it effortless to find the right solution for every client in your chair.

Built for Stylists

Professional stylists are at the heart of everything we do. As a stylist-first brand, SEVEN is committed to supporting salon success through education, personalized support, retail opportunities, and business-building resources. Our goal is simple: help you create exceptional results for your clients while growing a thriving salon business.

Our Commitment

SEVEN products are thoughtfully formulated without sulfates, parabens, phthalates, and unnecessary fillers. Many formulas are vegan, cruelty-free, and crafted with a commitment to quality, integrity, and professional performance.

Science + Nature

You want products that use natural ingredients. You need professional haircare products that work. We give you both. SEVEN products marry the highest-grade natural ingredients with modern technology to give you great, healthy, workable hair every day for your clients.

Our Ingredients

Discover the power of targeted, plant-based chemistry. From the purifying benefits of Kaolin clay to the deep, weightless nourishment of Abyssinian seed oil, our formulas blend over 60 active botanicals and rich antioxidants. Designed for professionals who demand flawless results without the weight, our meticulously curated ingredients deliver healthy, resilient, and transformative hair.

Our Never List

Our haircare products are formulated without: Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), Parabens, or Phthalates. They are Leaping Bunny Certified cruelty-free and color-safe, and use natural ingredients like avocado oil, Brazil nut oil and coconut oil to provide slip, softness, and shine.

Science + Nature

You want products that use natural ingredients. You need professional haircare products that work. We give you both. SEVEN products marry the highest-grade natural ingredients with modern technology to give you great, healthy, workable hair every day for your clients.

Our Ingredients

Discover the power of targeted, plant-based chemistry. From the purifying benefits of Kaolin clay to the deep, weightless nourishment of Abyssinian seed oil, our formulas blend over 60 active botanicals and rich antioxidants. Designed for professionals who demand flawless results without the weight, our meticulously curated ingredients deliver healthy, resilient, and transformative hair.

Our Never List

Our haircare products are formulated without: Sodium Laureth Sulfate (SLES), Sodium Lauryl Sulfate (SLS), Parabens, or Phthalates. They are Leaping Bunny Certified cruelty-free and color-safe, and use natural ingredients like avocado oil, Brazil nut oil and coconut oil to provide slip, softness, and shine.

Our Values

  • Inclusivity

    We celebrate authenticity, creativity, and individuality, and we’re passionate about helping our customers express their unique style. That’s why we offer a range of versatile products designed to enhance natural beauty, not mask it.

  • Collaboration

    We believe the best way to serve our customers is by actively listening to their needs and taking feedback seriously. We understand that our customers are the heart of our business, and we strive to be attentive and responsive to their needs.

  • Mindfulness

    We believe in being mindful, both in our product development and our business practices. We strive to create a sustainable, concise, high-quality product line that is gentle on hair and the environment.

Inclusivity

We celebrate authenticity, creativity, and individuality, and we’re passionate about helping our customers express their unique style. That’s why we offer a range of versatile products designed to enhance natural beauty, not mask it.

Collaboration

We believe the best way to serve our customers is by actively listening to their needs and taking feedback seriously. We understand that our customers are the heart of our business, and we strive to be attentive and responsive to their needs.

Mindfulness

We believe in being mindful, both in our product development and our business practices. We strive to create a sustainable, concise, high-quality product line that is gentle on hair and the environment.

New to SEVEN?

Let's Start the Conversation.

Whether you're exploring SEVEN for the first time or looking for a new professional partner, we're here to help you discover what makes our collections, education, and salon support different.

From performance-driven formulas and business-building education to backbar rewards and personalized support, SEVEN is designed to help stylists create exceptional results behind the chair and beyond.

Learn more about SEVEN in three ways:

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