[{"id":324212949129,"handle":"curl-definition-1","title":"Curl Definition","updated_at":"2026-07-07T10:59:05-07:00","body_html":"\u003cp\u003eOur curl-defining products provide lightweight hydration without buildup, ensuring curls stay soft, bouncy, and well-defined. Infused with moisture-locking ingredients, they enhance curl shape while delivering frizz-free, flake-free styling that lasts. Perfect for professional salon use, these formulas keep curls healthy, manageable, and full of shine.\u003c\/p\u003e","published_at":"2026-07-07T05:54:04-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Curl Definition"}],"published_scope":"global"},{"id":322659090569,"handle":"mezzo","updated_at":"2026-07-07T10:29:23-07:00","published_at":"2026-05-29T08:24:31-07:00","sort_order":"most-relevant","template_suffix":"mezzo","published_scope":"global","title":"MEZZO - Definition. Moisture. Movement.","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eInspired by the rhythm of woven Mezzo fabric, this curl-focused collection delivers hydration, definition, and flexible hold to help waves, curls, coils, and zig-zag textures look and feel their best.\u003c\/p\u003e"},{"id":324213112969,"handle":"moisture-1","title":"Moisture","updated_at":"2026-07-07T11:01:38-07:00","body_html":"\u003cp\u003eSatisfy even the thirstiest hair with ultra-hydrating shampoos, conditioners, creams, and styling products designed to infuse moisture and lock in hydration. Give your clients a luxurious, rich-lather experience in the salon with professional haircare formulas powered by natural ingredients that deeply nourish and restore. Enhance shine, improve manageability, and keep hair looking healthy, soft, and vibrant with every wash.\u003c\/p\u003e","published_at":"2026-07-07T05:58:22-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"moisture"}],"published_scope":"global"},{"id":324212719753,"handle":"styling-1","title":"Styling","updated_at":"2026-07-07T12:21:33-07:00","body_html":"","published_at":"2026-07-07T05:39:56-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"styling"}],"published_scope":"global"}]
Use the code "FREESHIPPING400" for Free Shipping when you spend $400.
Description
Three products in one. Your wash day just got simpler.
Coils and zig-zag patterns are drier, thirstier, and more prone to shrinkage than looser curl types. They usually need a leave-in, a styling product, and a hold product layered together just to get the job done. DEFINE does all three in a single step. Inspired by the rhythm of woven Mezzo fabric, this silicone-free cream uses avocado oil and squalane to detangle, define, and lock in lasting hold with intense moisture. No heaviness, no crunch, no product stack required. Just defined, elongated, deeply moisturized curls that move the way they're supposed to.
Who is it for?
Hair Type: Medium, Thick
Hair Texture: Curly, Coily
Hair Concerns: Curl Definition, Frizz, Dryness
Key Ingredients:
Avocado Oil: A potent source of omega-rich oils and antioxidants that protects hair from UV and environmental damage, moisturizes the scalp, promotes healthy hair growth, adds shine, and prevents breakage.
Squalane: A lightweight, fast-absorbing emollient that deeply moisturizes without greasiness, improves elasticity, and adds a smooth, natural finish.
Cupuaçu Seed Butter: A highly absorbent butter that conditions and hydrates hair, improves elasticity, and helps protect against humidity-induced frizz.
Organic Argan Oil: A rich source of vitamins, minerals, and antioxidants that hydrates and softens hair, increases elasticity, prevents breakage, and boosts shine.
Benefits
Delivers intense hydration and strong, lasting hold for tighter curl patterns
Silicone-free formula that nourishes without buildup or heaviness
Powered by natural ingredients, we inspire individuals to embrace their unique style and creativity, transforming haircare into an experience that empowers and uplifts our community. We create high-performance, luxurious hair products that exceed expectations. Our commitment to excellence drives us to constantly evolve and revolutionize the way people think about haircare.
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Definition. Moisture. Movement.
