[{"id":322659123337,"handle":"borato","updated_at":"2026-07-07T12:21:33-07:00","published_at":"2026-05-29T08:24:57-07:00","sort_order":"most-relevant","template_suffix":"borato","published_scope":"global","title":"BORATO - Weightless Lift. Amplified Volume.","body_html":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eInspired by the lift and contour of Borato fabric, this volume-focused collection helps create body, fullness, and texture while maintaining soft movement and touchable hold.\u003c\/span\u003e\u003c\/p\u003e"},{"id":324210131081,"handle":"just-in","title":"Just In","updated_at":"2026-07-07T11:37:54-07:00","body_html":"","published_at":"2026-07-07T03:45:44-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mezzo"},{"column":"tag","relation":"equals","condition":"borato"},{"column":"tag","relation":"equals","condition":"new"},{"column":"tag","relation":"equals","condition":"cubica new"},{"column":"tag","relation":"equals","condition":"gazar new"},{"column":"tag","relation":"equals","condition":"kente new"},{"column":"tag","relation":"equals","condition":"rinzu new"},{"column":"tag","relation":"equals","condition":"satara new"}],"published_scope":"global"},{"id":323187179657,"handle":"shop-all","title":"Shop All","updated_at":"2026-07-07T11:37:54-07:00","body_html":"","published_at":"2026-06-11T11:08:23-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mezzo"},{"column":"tag","relation":"equals","condition":"borato"},{"column":"tag","relation":"equals","condition":"cubica new"},{"column":"tag","relation":"equals","condition":"satara new"},{"column":"tag","relation":"equals","condition":"kente new"},{"column":"tag","relation":"equals","condition":"gazar new"},{"column":"tag","relation":"equals","condition":"rinzu new"}],"published_scope":"global"},{"id":324210196617,"handle":"our-bestsellers","title":"Shop All Products","updated_at":"2026-07-07T11:37:54-07:00","body_html":"","published_at":"2026-07-07T03:48:20-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"kente new"},{"column":"tag","relation":"equals","condition":"gazar new"},{"column":"tag","relation":"equals","condition":"mezzo"},{"column":"tag","relation":"equals","condition":"borato"},{"column":"tag","relation":"equals","condition":"satara new"},{"column":"tag","relation":"equals","condition":"rinzu new"},{"column":"tag","relation":"equals","condition":"cubica new"}],"published_scope":"global"},{"id":324212719753,"handle":"styling-1","title":"Styling","updated_at":"2026-07-07T12:21:33-07:00","body_html":"","published_at":"2026-07-07T05:39:56-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"styling"}],"published_scope":"global"},{"id":324213309577,"handle":"volume-1","title":"Volume","updated_at":"2026-07-07T12:21:33-07:00","body_html":"\u003cp\u003e\u003cspan\u003eWhether your client needs a little extra oomph or you are looking to create sky-high looks, our shampoos, conditioners, sprays and creams lift hair at the roots for long lasting volume.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2026-07-07T06:02:37-07:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Volume"}],"published_scope":"global"}]
Use the code "FREESHIPPING400" for Free Shipping when you spend $400.
Description
Texture, control, and a finish that looks like you didn't try too hard.
Whether you want soft definition in a longer style or a piecy, undone finish in a short cut, this is the paste that does it. Inspired by the lift and contour of Borato fabric, beeswax and lanolin blend together to create flexible, medium hold with a natural matte finish that works on any length. Emulsify a small amount in your palms, apply to hair for texture or to the roots for lift, and restyle throughout the day without it budging.
Who is it for?
Hair Type: Fine, Medium, Thick
Hair Texture: Straight,Wavy, Curly,
Hair Concerns: Texture, Hold, Definition
Key Ingredients:
Beeswax: An antibacterial antioxidant that moisturizes and locks in moisture while smoothing and sealing hair and flyaways.
Lanolin Wax: A natural humectant that deeply hydrates, seals in moisture, and enhances softness and shine.
Benefits
Creates soft texture and flexible, medium hold with a natural matte finish
Works on all lengths for texture, definition, or root lift
Beeswax and lanolin condition and smooth while you style
Water-soluble formula for easy application and restyling all day
Directions
Emulsify in palm of hand and fingertips. Apply to hair for texture or to roots for lift.
Powered by natural ingredients, we inspire individuals to embrace their unique style and creativity, transforming haircare into an experience that empowers and uplifts our community. We create high-performance, luxurious hair products that exceed expectations. Our commitment to excellence drives us to constantly evolve and revolutionize the way people think about haircare.
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Weightless Lift. Amplified Volume.
