UPCOMING PRODUCT LAUNCHES

Elevate your craft with our latest and upcoming product launches, designed specifically to help you perfect your artistry behind the chair and in the salon. These performance-driven formulas empower you to create long-lasting styles while making it effortless for your clients to replicate salon-quality results at home.

Launching Late April 2025

DEFINE high-moisture curl cream

A silicone-free high-moisture curl cream that delivers instant hydration, reduces breakage, and enhances definition for thick, zig-zag, and coiled curls, all while providing a strong yet soft and lasting hold.

READ MORE ABOUT DEFINE

Let the countdown begin!

This unique cream delivers hydration to dry, thirsty curls while enhancing their definition and bounce. Designed for tighter curl patterns, its rich, nourishing formula smooths frizz, adds luminous shine, and leaves curls feeling soft with high definition. The result is ultra-hydrated curls with a touchable, well-defined look—without the heaviness or crunch.

12

DAYS

12

HOURS

12

MINUTES

12

SECONDS

IT'S HERE!