GROWING THE NEW LENGTHS

THE FOUNTAIN OF YOUTH

Turn back the clock with OPTI serum, a triple-action formula that doesn't just fight thinning—it brings your natural color back and helps your hair grow stronger and fuller. Powered by clinically proven plant-based ingredients, Agreynist® and Procapil®, it visibly reverses greys, boosts growth, and reduces thinning.

Claim Your Free OPTI serum

You Found Us Through Behind The Chair—

CLAIM YOUR OPTI SERUM

REASONS WHY YOU & YOUR CLIENTS NEED OPTI SERUM

Greying hair is a natural sign of aging caused by a decline in melanin production as the number of melanocytes in hair follicles decreases. Hair thinning and loss often result from oxidative stress and the overproduction of dihydrotestosterone (DHT), which weakens hair follicles and shortens the hair growth cycle.

Agreynist® is a breakthrough, plant-based concentrate that tackles the root causes of grey hair. Clinical studies show that it helps to reverse greys and restore your hair’s natural color with daily use.

Boosts production of melanin by 88%

Agreynist® also protects hair cells from oxidative damage by neutralizing free radicals and activating the hair’s natural detoxification process, known as autophagy. This protects melanocytes and improves hair’s structure and overall quality.

Improves hair’s structural quality by 34%, enhancing its strength and resistance to damage

Procapil® works by blocking DHT, a hormone known to cause hair loss. It nourishes the scalp by increasing blood circulation and oxygen supply to hair follicles, promoting stronger and healthier hair growth.

Procapil® is clinically proven to reduce hair loss by 58%

Together, these powerful ingredients work to reverse grey hair, prevent future greys, strengthen hair follicles, and promote healthier, thicker hair with visible results.

The Complete Trio: OPTI shampoo & conditioner

OPTI shampoo & conditioner set targets hair thinning and hair loss concerns with two powerful patented ingredients, Procapil® and Capixyl™, that are clinically proven to promote healthy hair growth and restore fullness and vitality. These plant-based ingredients extend the anagen (growth) phase of the hair cycle while minimizing the telogen (resting) phase. This elongated growth period enables hair to flourish, resulting in thicker, fuller, and healthier strands. Designed to be paired with OPTI serum for the complete trio.

ORDER THE OPTI SYSTEM
Learn more about the products

PRODUCT KNOWLEDGE CLASS

We offer free online education to our partner salons. If you're new to SEVEN®, connect with us to access our on-demand classes.
Getting to know us?

DISCOVER SEVEN

Discover who we are, explore our products, and learn about the personalized support and exclusive benefits we offer to salons. This engaging session takes place on the second & fourth Monday of every month at 11:00 AM PDT.