Celebrating Excellence: OPTI conditioner Named a 2024 CEW Beauty Award Finalist

At SEVEN haircare, we are thrilled to share a moment of pride and recognition—our OPTI conditioner was named a finalist in the 2024 CEW Beauty Awards for hair conditioner of the year! While we didn’t take home the top prize, the honor of being nominated alongside renowned industry leaders like Redken, K18, Olaplex, and John Frieda speaks volumes about the impact our products are making in the professional hair care space.

The CEW Beauty Awards: A Mark of Excellence

The CEW (Cosmetic Executive Women) Beauty Awards are among the most prestigious honors in the beauty industry. Recognizing the best innovations across categories, a nomination signifies that a product stands out for its performance, innovation, and overall excellence. Being chosen as a finalist means OPTI conditioner has been acknowledged as one of the most effective hair care solutions on the market—a recognition we don’t take lightly.

Why OPTI conditioner Stands Out

OPTI conditioner was developed to address a growing concern among stylists and clients alike: hair thinning and the need for solutions that promote healthier, fuller, and stronger hair. Its formulation delivers a potent combination of science-backed ingredients and luxurious hydration, making it a standout in a crowded market: Procapil® and Capixil™. 

Procapil® and Capixyl™ work together to block dihydrotestosterone (DHT), a potent hormone that causes hair loss in men and women. These patented ingredients are composed of natural compounds that promote hair growth, thicken brittle and thinning hair, and increase hair retention. They achieve this by safeguarding and protecting hair follicles, which extends the anagen (growth) phase of the hair cycle while simultaneously minimizing the telogen (resting) phase. 

Here’s what makes OPTI conditioner extraordinary:

    • Prolonged Growth Phase of Hair Cycle: Extends the anagen (growth) phase of the hair cycle while reducing the telogen (resting) phase, preventing premature shedding and promoting healthy growth. Enriched with powerful peptides and plant-based nutrients, OPTI conditioner promotes scalp health and strengthens hair at the root, creating an optimal environment for hair growth.
    • Prevents Hair Thinning and Loss: Its advanced formula reduces hair thinning by nourishing and fortifying strands, protecting them from breakage and damage, while the clinically proven ingredients reduce hair loss by 58%
    • Increased Hair Retention: Enhances hair anchoring by promoting root thickening and strengthening, allowing hair to be secured tightly within the follicles
    • Hydration Without Weighing Down Hair: OPTI provides lightweight moisture that keeps hair soft, shiny, and full of life, leveraging collagen as a key ingredient.
    • Designed for Professionals: Like all SEVEN products, OPTI conditioner is designed with the stylist and salon client in mind, ensuring exceptional performance both in-salon and at home.

A Nod to Innovation and Quality

Being a CEW Beauty Award finalist reaffirms our commitment to creating products that don’t just follow trends but set a new standard in hair care. Whether you’re a stylist recommending solutions to your clients or someone seeking to improve their own hair health, OPTI conditioner is a testament to the power of mindful innovation.

Thank You for Supporting SEVEN Haircare

We couldn’t have achieved this milestone without the trust and support of our team, salon partners, and loyal customers. Being recognized among the best inspires us to continue innovating and delivering products that empower professionals and elevate hair care results.

Discover the power of OPTI conditioner and join us in celebrating this incredible recognition. 

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