7 Reasons to Elevate Your Retail Game with SEVEN Before the Holidays

The holiday season is the biggest opportunity of the year for salon growth. Clients are coming in more often, spending more freely, and searching for both services and gifts. Retail sales are at their highest, which means the right products and support can turn this busy season into your most successful one yet.

Here are seven reasons why partnering with SEVEN Haircare now will give your salon the tools, confidence, and results you need for the holiday rush. Make sure you read to the end, because somewhere in here you will find something exciting!

1. Peak Holiday Revenue Potential

The final quarter of the year consistently brings more foot traffic and higher client spending. Studies show that holiday sales can account for up to 20 percent of annual revenue across industries. With SEVEN on your shelves, you can maximize every client visit with trusted, stylist-approved products that your guests will be excited to purchase.

2. Clients Want Something Fresh for the Holidays

Clients are always looking for something new, products that actually work and deliver lasting results. During the holiday season, that curiosity combines with the desire to give and treat themselves, creating a perfect opportunity for salons to boost sales. SEVEN helps your salon capitalize on this by providing a fresh talking point that excites both your team and your clients. Stylists gain on-demand education to confidently recommend products while reigniting passion in the salon. With exclusive partner perks like business growth classes and retail incentives, your salon does not just meet seasonal demand, it builds long-term client loyalty and sustainable retail success.

3. Introductory Offers That Support Professionals

At SEVEN, we are a stylist-first brand. Our introductory packages are designed with generous backbar, supportive pricing, and marketing materials that set salons up for retail success. We’ve seen the proven success salons have this time of year, and we feel so confident in these results that we want to make it a little easier to get started. That’s why we’re offering 10% off our already generous salon introductory kits as a holiday gift for coming on board now. Our structure ensures that retail remains profitable and sustainable for professionals while giving clients the luxury performance they crave. Act now, because you never know how long this extra perk will last. 

4. Time to Merchandise Before the Rush

Holiday retail begins earlier every year. Stocking SEVEN now allows you to set up, merchandise, and create a polished display before the busiest weeks hit. That way your salon is fully prepared to maximize sales and create a seamless experience for guests who are ready to shop.

5. Flexible Education During the Busy Season

Busy season does not have to mean putting education on hold. SEVEN offers virtual classes and an extensive on-demand library, so your stylists can continue growing without shutting down the salon. Whether you prefer live tailored webinars for your team or flexible training available at any hour, we make it simple to stay inspired and educated when it works best for you.

6. Holiday Kits That Sell Themselves

SEVEN holiday kits are beautifully packaged, easy to merchandise, and the perfect turnkey gift for clients. They help salons boost retail revenue with minimal effort, giving guests a grab-and-go option that makes their holiday shopping effortless. Stocking up ensures you are ready to meet the seasonal demand for giftable retail.

7. Free Backbar for a Year Giveaway

We believe in supporting our salon partners with more than just products. That is why we are giving one lucky salon that purchases an introductory package before the new year a full year of complimentary backbar in 2026. It is our way of investing in your success and keeping your team stocked with the tools they need.

The Details: To qualify, salons must purchase an introductory package of at least $500. The winning salon will receive a monthly backbar credit in 2026, totaling up to $1,200, based on the size of their introductory package. Salon must be an active partner to redeem credits.

Why SEVEN?

Because SEVEN is more than a haircare brand. We are a partner. Our mission is to support stylists and salon owners with not just products, but with education, marketing, and tools that empower your success. The holiday season is your moment to shine, and with SEVEN by your side, you will have the confidence, resources, and energy to make it your strongest season yet.

Let’s make this holiday your best one. Together.