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HELIO was specially designed to counter brassiness and neutralize yellow undertones in blonde hair, all while gently cleansing and infusing hair with softness, hydration, and shine. With a powerful blend of amino acids and Pro Vitamin B5, this nourishing shampoo not only tones blonde hair, but also repairs and strengthens tresses, making it a must-have addition for natural or processed blondes that want to stay cool and bright.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHair Type:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eFine, Medium, Thick\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eHair Texture:\u003c\/b\u003e\u003cspan\u003e Straight, Wavy, Curly\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eHair Concerns:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eBrassiness, Color Fading\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"32 oz. liter","offer_id":45259758993545,"sku":"SH-HEL-32","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/Rinzu_Helio-Violet-Shampoo_Liter-32oz.png?v=1728799459"},{"product_id":"hydrate-shampoo-10-8-oz-full","title":"HYDRATE shampoo  10.8 oz. full","description":"\u003ch2\u003e\u003cspan\u003eA Waterfall of Moisture\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eNourish and replenish dry hair with HYDRATE shampoo, formulated to restore hair’s natural radiance with a rich, lathering cleansing experience. Enriched with the hydrating prowess of cactus flower, recognized for its exceptional moisture-locking abilities, and fortified with Pro Vitamin B5, it delivers a surge of hydration for a silky-smooth and lustrous finish. Suitable for all hair types, the residue-free formula makes every wash a replenishing and revitalizing treat.\u003c\/span\u003e\u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"10.8 oz. full","offer_id":45259759943817,"sku":"SH-HYDRT-RET","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/Gazar_Hydrate-Shampoo_Full-10.8oz.png?v=1728797186"},{"product_id":"bond-shampoo-10-8-oz-full","title":"BOND shampoo 10.8 oz. full","description":"\u003ch2\u003e\u003cspan\u003eFortify. Strengthen. 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Rich in polar amino acids, the sweet almond in BOND reparative spray is a natural restructuring agent and self-regulating smart ingredient. 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Give hair luscious shine, body, strength, and moisture without stripping away natural oils so it can stay fresh without sacrificing anything. This ultra-lightweight formula is enriched with nourishing ingredients like biotin and a patented color-locking amino acid blend. Gentle enough for even the most sensitive scalps, 7-DAY shampoo is your new go-to for any day.\u003c\/span\u003e\u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"32 oz. liter","offer_id":45259796676745,"sku":"SH-7DAY-32","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/7DAY_shampoo_32oz_web.png?v=1712609863"},{"product_id":"diamond-hair-mask-7oz-full","title":"DIAMOND hair mask 7oz full","description":"\u003ch2\u003e\u003cb\u003e24 Carat Shine. 24 Hour Hydration.\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eRestore moisture and boost shine with Gazar® DIAMOND hair mask. Ultra-hydrating and nourishing, this luxurious deep conditioning treatment restores moisture to dry, parched strands, resulting in soft, silky radiance. Infused with honey and bursting with amino acids, DIAMOND hair mask leaves hair irresistibly soft, intensely hydrated, and with 24 carat shine.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHair Type:\u003c\/strong\u003e \u003cspan style=\"font-weight: 400;\"\u003eFine, Medium, Thick\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eHair Texture:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e Straight, Wavy, Curly\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eHair Concerns:\u003c\/strong\u003e \u003cspan style=\"font-weight: 400;\"\u003eDryness, Shine, Softness, Extensions\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"7 oz. full","offer_id":45259810635913,"sku":"MASK-DIA-RET","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/DIAMONDhairmask_web.png?v=1712610233"},{"product_id":"opti-shampoo-7oz-full","title":"OPTI shampoo 7oz full","description":"\u003ch2\u003e\u003cb\u003ePromote Healthy Growth \u0026amp; Restore Vitality\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOPTI shampoo targets hair thinning and hair loss concerns with two powerful patented ingredients, Procapil® and Capixyl™, that are clinically proven to promote healthy hair growth and restore fullness and vitality. These plant-based ingredients extend the anagen (growth) phase of the hair cycle while minimizing the telogen (resting) phase. This elongated growth period enables hair to flourish, resulting in thicker, fuller, and healthier strands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProcapil® and Capixyl™ work together to block dihydrotestosterone (DHT), a potent hormone that causes hair loss in men and women. These patented ingredients are composed of natural compounds that promote hair growth, thicken brittle and thinning hair, and increase hair retention. 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