{"title":"2-Day Flash Sale: Serum sale (40% off)","description":"\u003cp\u003e40% off All Serums: Opti, Bond, Relax, and Diamond. \u003c\/p\u003e\n\u003cp\u003eExpires Thursday 5\/21\u003c\/p\u003e","products":[{"product_id":"bond-serum","title":"BOND serum","description":"\u003ch2\u003eFortify. Strengthen. Repair.\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThis restorative elixir smooths and seals damaged cuticles resulting in softer, shinier, and healthier looking hair. With patented thermal technology, Kente® BOND serum is a heat-activated, leave-in treatment that fortifies and strengthens hair. Infused with sunflower seed extract, BOND serum nourishes brittle hair and banishes split ends.\u003c\/span\u003e\u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"3.2 oz. full","offer_id":42112147751049,"sku":"SER-BOND-RET","price":20.0,"currency_code":"USD","in_stock":true},{"title":"1 oz Deluxe","offer_id":43353447661705,"sku":"SER-BOND-DLX","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/KENTE_BOND_SERUM_FINAL1.png?v=1712609852"},{"product_id":"relax-serum","title":"RELAX serum","description":"\u003ch2\u003e\u003cstrong\u003eLiquid Flatiron\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSmooth hair for sleek, frizz-free styles while protecting against the damaging and drying effects of thermal styling. This straightening serum with rosemary and chamomile gently tames hair, leaving it feeling soft, supple, and impeccably smooth. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHair Type:\u003c\/strong\u003e \u003cspan style=\"font-weight: 400;\"\u003eFine, Medium, Thick\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eHair Texture:\u003c\/strong\u003e\u003cspan style=\"font-weight: 400;\"\u003e Straight, Wavy, Curly\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eHair Concerns:\u003c\/strong\u003e \u003cspan style=\"font-weight: 400;\"\u003eFrizz, Softness, Smoothness\u003c\/span\u003e\u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"3.2 oz. full","offer_id":42112162398345,"sku":"SER-RLX-RET","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/SATARA_RELAX_SPRAY_FINAL.png?v=1712609926"},{"product_id":"opti-serum","title":"OPTI serum","description":"\u003ch2\u003e\u003cspan\u003eAnti Grey + Growth\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eTurn back the clock with OPTI Serum, a triple-action formula that doesn’t just fight thinning—it brings your natural color back and helps your hair grow stronger and fuller. Powered by clinically proven plant-based ingredients, Agreynist® and Procapil®, it prevents greys, boosts growth, and reduces thinning. Designed for daily use, this weightless serum absorbs quickly, leaving your scalp feeling refreshed and primed for growth of thicker, healthier hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe Science\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGreying hair is a natural sign of aging caused by a decline in melanin production as the number of melanocytes in hair follicles decreases. Hair thinning and loss often result from oxidative stress and the overproduction of dihydrotestosterone (DHT), which weakens hair follicles and shortens the hair growth cycle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAgreynist® is a breakthrough, plant-based concentrate that tackles the root causes of grey hair. Clinical studies show that it boosts production of melanin by 88% helping to reverse greys and restore your hair’s natural color with daily use. Agreynist® also protects hair cells from oxidative damage by neutralizing free radicals and activating the hair’s natural detoxification process, known as autophagy. This protects melanocytes and improves hair’s structure and overall quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProcapil® works by blocking DHT, a hormone known to cause hair loss. It nourishes the scalp by increasing blood circulation and oxygen supply to hair follicles, promoting stronger and healthier hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTogether, these powerful ingredients work to reverse grey hair, prevent future greys, strengthen hair follicles, and promote healthier, thicker hair with visible results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHair Type:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eFine, Medium, Thick\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eHair Texture:\u003c\/b\u003e\u003cspan\u003e Straight, Wavy, Curly\u003cbr\u003e\u003c\/span\u003e\u003cb\u003eHair Concerns:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eHair Loss, Hair Thinning, Grey Hair\u003c\/span\u003e\u003c\/p\u003e","brand":"SEVEN Pro Shop","offers":[{"title":"1.4 oz. full","offer_id":43043301621897,"sku":"SER-OPTI-RET","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0631\/5376\/6537\/files\/Satara_Opti-Serum_1.4oz-full-500x755.png?v=1728805868"},{"product_id":"diamond-serum-3-2oz-full","title":"DIAMOND serum 3.2oz full","description":"\u003ch2\u003e\u003cstrong\u003eAll-Day Radiance\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAchieve an all-day radiant glow with this nourishing shine serum. Enriched with coconut and macadamia oils, DIAMOND serum is the perfect solution for any hair type in need of extra moisture and shine. This versatile serum acts as a repairing treatment, smoothing aid, and shine booster, leaving hair irresistibly soft and lustrous. 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